Lumi Juice — From Start-up to Store Shelves in Six Months

Monday, 25 November 2013 09:43 by Info@YesVirginia.org
Graduating MBA student Hillary Lewis could hardly imagine what the next few months would hold when two of her professors at UVA’s Darden School of Business approached her about creating a consumer products company. The timeline below illustrates how quickly a company can start up in Virginia’s supportive entrepreneurial environment...

Graduating MBA student Hillary Lewis could hardly imagine what the next few months would hold when two of her professors at UVA’s Darden School of Business approached her about creating a consumer products company. The timeline below illustrates how quickly a company can start up in Virginia’s supportive entrepreneurial environment.

April — Walking through a natural foods store, Hillary learned about High Pressure Processing, a unique technology that inactivates bacteria while at the same time preserving vital nutrients in food and beverages. Inspiration struck and Hillary came back to her professors with the idea for a healthy juice company. 

She chose the name Lumi, which is an acronym for LoveUMeanIt, a slogan Hillary shared with her undergrad sorority sisters. The company was incorporated on April 18 and the brand message is one of both loving the company’s juices, as well as loving yourself by consuming healthy products.

May — Hillary and her professors visited the High Pressure Processing Laboratory, part of Virginia Tech’s renowned Food Science and Technology program. The team learned that HPP is an innovative technology in food safety that kills microorganisms and extends shelf life through extreme water pressure. It avoids using chemicals and heat that can alter the taste and nutritional content of foods and beverages.

June — Hillary headed to Miami to visit Hiperbaric, the world’s leading manufacturer of HPP equipment for the food industry. She came away with additional knowledge and an agreement to lease one of the company’s machines for arrival in September.

July — The next step involved looking for a space to set up manufacturing. Hillary worked with economic developers in Albemarle County to find a suitable building. She found the perfect location at 1822 Broadway Street in Charlottesville, an industrial district that is within walking distance of the downtown mall area. The 12,000-square-foot facility is approximately 50 percent manufacturing, with the remainder allocated for office and warehouse space.

August — Lumi began setting up shop in an empty warehouse, which included adding everything from plumbing to electricity. Dominion Virginia Power was particularly helpful in upgrading the facility to the necessary 480 volts in an expedited time frame.

September — The Hiperbaric machine was delivered and the team configured production, warehousing and office space.

October — On October 11, Lumi produced the first HPP juice off the production line. VDACS came out to inspect the facility, and according to Hillary, “On October 25 we got the okay to sell and it was game on!”

November — The company has been selling its fresh vegetable and fruit juices for almost four weeks. Lumi has already branched out from Charlottesville to retailers such as Whole Foods Market and Relay Foods in Richmond, D.C., and Rockville, Md. From weeks three to four the company has more than doubled sales.

According to Hillary, “One reason I went to business school was to start my own company. I believe in the viability of manufacturing in the U.S. and in creating jobs and industry at home. I feel really fortunate there have been so many wonderful people that have been a part of this. We wouldn’t be here today without the support of partners at the university, state and county level. I feel extremely thankful and regardless of the obstacles, every day is more wonderful than the one before.”

Use the highlighted links to learn more about Lumi Juice and why Virginia is a great place to start a business.

Hillary Lewis, co-founder of Lumi Juice, expands sales through a product display in Richmond’s Ellwood Thompson’s Natural Foods Market.

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Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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YesVirginia Business Blog | German Investment in Virginia Continues—PRUFREX Establishes First U.S. Location

German Investment in Virginia Continues—PRUFREX Establishes First U.S. Location

Wednesday, 17 July 2013 16:23 by Info@YesVirginia.org
PRUFREX Innovative Power Products GmbH announced plans to establish its first U.S. location in Virginia Beach through a $7.33 million investment, which will create 60 new jobs. The project includes both a manufacturing facility as well as the company’s U.S. headquarters...

PRUFREX Innovative Power Products GmbH announced plans to establish its first U.S. location in Virginia Beach through a $7.33 million investment, which will create 60 new jobs. The project includes both a manufacturing facility as well as the company’s U.S. headquarters.

PRUFREX is a leading producer of digital ignition systems and electronic control systems for the small engine, marine and recreation, automotive, and electric and cordless power markets. The company’s global headquarters are in Cadolzburg, Germany.

The benefits of supply chain for economic development are apparent in this project—PRUFREX selected Virginia Beach over Georgia to be closer to two key customers, German-based BMZ Batteries and STIHL Inc.

STIHL opened its first U.S. plant in Virginia Beach in 1974, and has since grown to become the No. 1 brand of chain saws in the world. The company’s U.S. headquarters are now located in Virginia Beach, and since 1990 the company has announced investment of $335 million and 942 new jobs in the Commonwealth.

BMZ Batteries followed in April 2011, also establishing its U.S. headquarters in Virginia Beach to be close to STIHL and its other international customers. 

Germany has been in the top three for international investment and job creation in the Commonwealth over the last four years.

PRUFREX, BMZ Batteries and STIHL have all made reference to the quality of Virginia’s workforce, particularly its engineering and advanced manufacturing capabilities, as well as the Commonwealth’s strategic East location and ability to easily reach U.S. customers through its premier logistics infrastructure.

Virginia’s transportation network includes access to the international Port of Virginia, the only U.S. East Coast location able to handle post-Panamax vessels as first port of call, as well as an integrated system of six interstate highways, nine commercial airports and 14 railroads, including two Class I lines.

To learn why Virginia is home to more than 700 internationally-owned companies, click here.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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© Copyright 2018

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

© 2014 All rights reserved.